Tips to Identify and Connect to Your Target Market
Working as an independent agent through Eagle Insured Advisors offers the flexibility to focus on personal career goals. Independent agents have the freedom and flexibility of an entrepreneur, but they also have the challenges associated with an independent career path. Reaching your target market, or target audience, is a key part of your success. By identifying your market and then focusing on developing effective connections, you improve your book of business and develop a successful strategy for your career.
Start Broad and Work to a Smaller Group
The first step of identifying your target market is focusing on the services you offer. As an independent insurance agent, you assist with the search for appropriate coverage for cars, homes and other assets or concerns.
From a broad perspective, your target market is any individual looking for insurance coverage in your area. Unfortunately, that target market is too large to connect to the individuals or groups you want to reach. Instead, use that broad category as a foundation and then break it down into different groups. For example, you may focus on families with more than one vehicle or families with teen drivers. Alternatively, focus on single men or women looking for budget-friendly auto coverage.
Depending on the target market, the method of connecting to the individuals will differ. Break down your target market by getting as specific as possible about the situations your clients will face when seeking insurance coverage.
Identify Your Value
Reaching your target market requires clear ideas about your value to the client. Clarify the tools, services or unique aspects of your strategy that make you ideal for your target market. For example, if you have a growing family and you plan to work with families, then your perspective as a family-oriented individual sets you apart. It provides common ground and brings value to your advice because you have similarities to your target audience. The value comes from your perspective and your common interests.
When you do not have a common factor helping you connect to your target market, your value may stem from your specific skills, your experiences in the insurance industry or even your experience in other industries. Identify the specific details that make you the right professional to assist your target market with their goals.
Make Use of Social Media
After identifying your target market and the value you bring to the individuals, focus on connecting to the target market through social media sources. Social media provides an outlet to share your experience, skills, and services. It also allows your current clients and your target audience to keep up with your business.
Social media is a marketing strategy that focuses on word-of-mouth. It is a modern method of sharing information and recommending a professional to others in a similar situation.
- Set up social media accounts as an independent insurance agent
- Keep the accounts up-to-date
- Use the account to share content or information about the industry
- Answer questions from clients or potential clients related to the industry
Attend Events and Talk to Individuals
While social media offers an online marketing solution, it is still necessary to network and market through direct contact with individuals in your target market. A simple way to reach out is through local events and activities. Set up a booth during summer events or attend an event with several individuals in your target market.
Spend time talking about various topics. Do not only focus on your business; instead, get to know the individuals at the event. Ask about their interests, hobbies or families. Get to know your client base as individuals through normal conversation. Talking is a powerful way to connect with others, especially when you want to help individuals or families with their specific goals.
Identifying your target audience is a simple process of clarifying your preferences and your local community. It also clarifies your specific skills and unique qualities. After you identify the right target market for your career goals, you can then focus on connecting through Internet sources and face-to-face interactions.
Working as an independent insurance agent can help you broaden your career goals. Talk to a representative at Eagle Insured Advisors on how you can start your new career now.
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